Friday, September 06, 2019 11:19:48 AM
"2. July 30: Announced the OSTKO digital preferred dividend that will trade exclusively on the PRO Securities ATS, operated by a wholly-owned subsidiary of tZERO.
This dividend, which has a record date of September 23, has the potential to introduce tens of thousands of new investors to the PRO Securities ATS. Given the digital preferred shares trade exclusively on the PRO Securities ATS, broker-dealers representing Overstock common shareholders will need to subscribe to the PRO Securities ATS in order to allow their clients to transact the dividend directly. As I mentioned on the recent Overstock earnings call, introducing more investors to the platform is a key priority and this announcement should serve as a catalyst for enhancing liquidity."
My takeaway is that PRO Securities ATS is an exchange, analogous to NYSE and NASDAQ, and that what they want is for your regular broker to have the same relationship with PRO as they have with other exchanges. So ultimately they are not trying to get everyone signed up with Dinosaur.
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