CV Sciences Inc (CVSI)

[Wolf-man jack]

TERRI FUNK #49 GRA-Ham Burger

My Jack in The Box Burger is bigger than your Carl Jr. Nothing Burger you understand. Here’s the Wolfman Midnight Special Recipe. Have Mercy Wolf ahooooooo

Brother Brevin from CVSY Says;

03.12.13
The Recipe For CMO Success, Jack In The Box Style

During her tenure as CMO of Jack in the Box, Terri Funk Graham cooked up one of the most effective and enduring marketing campaigns since TV was invented. Here’s how she did it.

https://www.fastcompany.com/3006810/recipe-cmo-success-jack-box-style?jwsource=cl



Wolf Says;

12. Read the Tea Leaves
With the advent of so-called “Big Data,” no CMO can afford to rely entirely on his or her gut. And though Graham abhors copy testing as a means of selecting creative, her annual plan included “a number of studies (both quantitative and qualitative) that would give us indicators on how we were doing.” Not stopping here, Graham knew that since “the message was always tied around a product, it was pretty straightforward for us to tell that the campaign was driving those product sales.”