Pay jlo, make it look like she’s part of friendable or sponsors it, sell a bunch of shares and dilute the shit out of FDBL in the process and steal as much as you can. That was the game. Why would you ever pay jlo and then not have the app work really well before doing that. They didn’t care is why. They just had jlo plasterered all over it to make it look more legit and paid her production company in return.