Apple Rush Company Inc (APRU)

[mikes302]

The pilot run is supposed to be 20 Walmarts, with 3 that they've posted on already (Miami, Miramar, and Plantation). They have mentioned Orlando too I believe. I can't find the post, but its there if you dig.

Looking at the display, each shelf holds a single case (9x3 = 27), and there are 6 shelves, so 27x6 = 162 total just to have a shelf with no backup inventory. 20 stores are not game-changing (162x20 = 3240 bottles), but this is a pilot partnered with the largest retailer in existence.

If that pilot succeeds, Walmart has 11,369 other locations. Just to stock those locations, it would take 1856407 bottles for a single display in each store with no backup inventory. I'm sure that wouldn't happen at once, but now you can start to see where this large inventory could have a purpose.

So yes, this is so large that it is potentially the beginning of a retirement event for all of us on here.