Just had the call, was pretty difficult to hear at times during it as one person had a TV switched on throughout the call.
I only managed to ask 2 questions right at the end cause had trouble un-muting the phone.
Faz started the call by giving a quick overview of SugarBeat, benefits, marketing and plans for Europe.
Key Points
Transmitter - Will last for 3 years
Daily Disposable - Same manufacturing process as other daily disposables
So the parts are minimal cost
Marketing - 2 Prong Approach
They are speaking with several companies regarding collaboration with SugarBeat. These companies have significant access to a captive audience. Faz said they are in discussion with several such partners.
Also, the NHS is actively funding. They are interested in anything to do with diabetes prevention and reversal. SugarBeat is ideally positioned.
So they are in discussion with number of parties in UK who have substantial presence in Diabetes market.
DallasBurston - Will offer various subscription based models on their website which will be ready for next quarter. This is for consumers to access directly and self fund.
Faz described Dallas as having an impeccable record of bringing products to enormous success.
Next month they will be presenting in front of several thousand experts in diabetes.
So NMRD want to establish and build a robust presence in the UK. They will then push into Germany, France, Italy, Spain... then Mid East...
Apparently they have only received the branding/literature. Alot of the electronic parts are on a 30/40week lead time and this is one of reasons why they placed the initial order last year.
FDA. They expect to have communciation back in 3months time from submission. We are in week 5 already.
The transmitter is single (bluetooth) communication but can be used on multiple apps.
Someone brought up about how much NHS pays per month? Finger Prick Testing is £40/45 and is funder, Abbott is Double this..
If think of anything else will let you know.
