Very few cannabis companies make it on there own...because there is such a large capital outlay to get into cannabis production properly.
Citation will never make it on its own.
Like everyone else...we will need partners too. Citation has mentioned getting a $10 million equity partner...so that is going to happen.
Getting the right partner....will get the volume we need here. I think Rivera and Rahim have a good partner in mind. With that ...there will be the needed volume.
As hard as Rahim is trying to shake that past image, investors do not forget.
I believe it has been proven many times in this industry...that investors do forget and look forward to what companies have to offer. There has been many cannabis companies that had issues that caused a temporary loss of investor confidence.....but went on to become top players in the industry. Organigram...Aphria...Canopy....and many others.
I remember several years ago Organigram got caught using unapproved chemicals....and the medical cannabis was already on the market and being consumed...before it was discovered. I decided I would never invest in a company like that. They have become one of the top cannabis companies.
Look up Vic Nuefield and Aphria....still a top company.
When a company makes serious mistakes....heads roll...they get replaced....and the company carries on.
What did Citation do?......replaced bad executives....and turned itself around. The standard corporate procedure when there is a corporate mishap.
Those thinking Citation will fail....don't understand how corporations survive. Corporations are set up with rules to protect the company...but remove bad executives if needed. In the end a corporation removes bad execs then goes about image repair....this is how corporations can be around for a hundred years....despite having a bad exec or two.
Canntrust has had some major issues recently....the company doesn't get shut down....heads roll....and there are discussions of buyers coming in to grab those assets...because there is value there.
Bottom line....you replace people...not the corporation.
The assets and licenses Citation has...will ensure a big partner shows up.