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Re: TipJensen1 post# 5832

Friday, 11/24/2006 10:51:11 AM

Friday, November 24, 2006 10:51:11 AM

Post# of 19383
O M G...many of the expenses associated with expanding would be capitalized rather than expensed. It isn't like you report bad earnings because you're expanding. The huge advertising campaign would be expensed, but most of the expenses associated with expansion would be capitalized, recorded as assets, and then depreciated over the life of the asset. Zac