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Saturday, August 10, 2019 2:22:55 PM
ATT, Honda,Toyota
Shizuka Suzuki, AVP of Experiential Marketing & Sponsorships for AT&T: “Historically, we’ve been in a lot of stick-and-ball sports activities, whether that be golf or football, and we have naming rights properties, etc...We really want to be in this space in a way that is all about the gamers and the gaming fans, and we’ve been very careful about that."
2019 has seen a spike in automotive partnerships, particularly with the major franchised leagues. Honda’s first foray into the space this year was with Team Liquid, a partnership focused primarily on the organization’s League of Legends roster. Now the company has further increased its investment in League of Legends by sponsoring the League of Legends Championship Series
Toyota Sponsors BLAST Pro Series Moscow
Why It Matters: While franchised leagues have given non-endemic brands a more comfortable entry point, Toyota’s move into a Counter-Strike circuit continues a trend of companies increasing their investment in esports after an initial partnership
NetEase Plans $710M Esports Park in Shanghai WOW
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