Friday, August 09, 2019 1:43:58 PM
It all comes down to their view on the Cannabis industry as a whole. They're very close minded. They believe the only way in this industry is to be the largest cultivator. They believe Cannabis will become one huge commodity. And that's fine to look at Cannabis that way but to ignore ALL the other higher margin derivative products that this sector will think of, design and innovate is just stupid and short sighted IMO.
Every time someone mentions Cannabis as a commodity to me, I say "yeah, it'll be a commodity at some point but how many coffee bushes does Starbucks grow every year? How many coffee beans does Dunkin grow every year?". The answer is they don't. 20 years ago, to NOT invest in Starbucks based solely on coffee bush cultivation would be STUPID. The coffee beverage market has been so tweaked that Starbucks, Tim Horton's and Dunkin have 20 other higher margin specialty drinks on the menu. It's beyond dumb to look at the Cannabis sector in that manner.
I say let all these other LPs spend a gazillion dollars and dilute their companies into oblivion trying to grow a billion plants. Cron will just buy their surpluses at a penny on a dollar and turn it into higher profit derivatives. Altria does the same.
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