Redwood Group International (RDWD)

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MedPanel, Inc., a global organization based in Cambridge, MA, was founded in 1999 by three people determined to bring a unique approach to gathering information from medical professionals. Brothers William and Phillip Febbo, MD, and a friend, Ian Edgar, set out to build the platform, medical community, and client list that would allow for quick, unbiased, affordable research between physicians and pharmaceutical and biotechnology companies. The founders felt conducting face-to-face or telephone research was not the way to get the best information for their clients. They raised some money to fund platform development with help from a CTO and considerable input from physicians and a handful of visionary clients.

They knew they were on to something when their first client said: “You saved us money and helped us make our decision quicker than any other method out there!” At that point, they needed to raise additional capital and hire seasoned professionals to accelerate growth. The company explored various venture capital rounds, but on the advice of its Board of Directors, ultimately decided to raise money from “angel” investors—those who had successfully built businesses themselves. Dr. Febbo remained in medicine but assisted in a consultative role and was instrumental in forming the medical community and focusing on the execution online research. Ian Edgar was able to bring the company out of the concept stage and into the halls of various clients. He stayed with MedPanel until 2003.

Currently, Dr. Febbo is at Duke University and Ian Edgar is an entrepreneur in Asia. Will continues to run the company and believes in the value proposition for its clients, the medical community, and investors. MedPanel is grateful to all who have helped build the business, from current and past employees to investors and clients. It would not have been possible without a combined effort. The company continues to grow and expand its product offerings and client base.



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