Castle Brands Board (ROX)

[FUNMAN]

I was feeling the same way about dumping vodka, but it's an emotional response. No one wants to watch a sales and case decline every quarter.

The revenue is still a chunk of change not easily made up elsewhere. This wouldn't be like dropping tequila.

I was kinda hoping that they would dump the brand but maybe now it'll make a turn.

Vodka Annual Revenue $1,214,434.

It's only 1.3% of total revenue, but that's still a lot of "extra" Jefferson's, just for the satisfaction of cleaning up the brand portfolio.

I'll try Boru Crazzberry if I can find it. One of the biggest crazes right now is vodkas mixed with lo or no cal flavored waters and seltzers.

If this tastes great with diet tonic, it could be well received.

It can give people a reason to buy Boru other than because it's a cheap vodka.