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Tuesday, July 23, 2019 8:07:28 AM
BMO Capital analyst Daniel Salmon lowered his price target on Facebook to $195 and kept his Market Perform rating ahead of its Q2 earnings. The analyst says that while the quarter's results will likely be "strong", the ad targeting headwinds stemming from more user opt-outs and 3rd party platform changes should see revenue growth decelerating through Q1 of 2020 before recovering in Q2 as demand and pricing of the company's Stories platform ramp. Salmon warns if ad targeting capabilities are hindered more "materially", the expected revenue acceleration may be "prolonged"
"that a rich man is not the one who has the most but the one who needs the least"
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