CV Sciences Inc (CVSI)

[Wolf-man jack]

New Harvest Plus+cbdoil Branding

“Rule Number One in consumer branding is that it’s far easier to acquire a brand with top-of-mind awareness than to build one from scratch“


What is a brand?

People commonly use the word “brand” to talk about logos.

However, a logo is not a brand. A brand is much more than a company’s logo.

A brand is the sum total of the experience your customers and customer prospects have with your company or organization.

A strong brand communicates what your company does, how it does it, and at the same time, establishes trust and credibility with your prospects and customers.

Your company’s brand is a promise you make to customers and prospects about your products, your services, and your company.

Your brand lives in everyday interactions your company has with its prospects and customers, including the images you share, the messages you post on your website, the content of your marketing materials, your presentations and booths at conferences, and your posts on social networks.

Importantly, your brand is not what you say it is.

Your brand is how your customers and prospects perceive your company.

You may want your customers and prospects to see your brand as innovative, fresh, and socially conscious.

But what’s most important isn’t what you want – but how they actually see your brand.

https://www.crowdspring.com/blog/brand-identity/


What is branding?

Branding is a process designed to develop, among other things, a unique business name and custom logo design for a company, product, or service.

But branding isn’t solely about tangible concepts like a company’s name and logo. It’s also about the company’s reputation, the way a company’s products and services are advertised, and about a company’s values.

The goal of the branding process is to build awareness and loyalty.


Conclusion

A strong brand identity can mean the difference between your company succeeding beyond your wildest dreams, or failing miserably.

The good news is that whether you succeed or fail is in your hands.