I do agree with you Ball about all the energy and protein drinks on the shelves
BUT, do any of them have the cult style following both with rapidly growing vested shareholders and growing loyal fan base that are promoting the crap out of a product that we truly believe in? These things combined with a truly great taste can be significant in growing a company brand. Many out there are like lemmings in what we drink and eat and are reluctant to try something new if we really like what we are ingesting unless something new is actually recommended to us by a friend or acquaintance. AND THAT is part of what is happening here.
It is now becoming a numbers game as so many try it, really like it and then tell everyone we know as well as those touting it to many we don't even know. There are so many vested, self proclaimed and non-paid spokespeople around the country for this company that are continuing to invest in and spread the word about these drinks. And these numbers are growing every day because these are great tasting drinks that have an ingredient which is creating a buzz.
Now combine that with the low initial investment cost for 1000 or 10000 shares which so many of the masses can afford, keeping in mind that many of us are not only telling others to try it but also saying that you can invest in it too for a pittance right now. And then they can say that they are invested in the latest craze which can and will make many wealthy beyond their imaginations. Naturally the brand will be touted to extremes and when more try it and say "I like it", they too join in. One convinces 10 to join in who each convince 10 more and so it goes.
Tying it all together is that this is a consumable product that people keep purchasing over and over, not something like a hula hoop or pet rock or other one and done craze. Consider it like the very early investors in Amazon. Just think about all the other Amazon clones which are popping up.
We don't have to be the only CBD beverage out there but with our exponentially growing recognition, we will become a leader in the industry sooner rather than later.
