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Monday, 06/24/2019 2:50:47 PM

Monday, June 24, 2019 2:50:47 PM

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According to recent MAGNA Group research, the advertising industry hit a record $552 billion in global sales in 2018, which represents an increase of 7.2% on a year-over-year basis. Digital advertising accounts for 35% of the overall market. But consumer research suggests this share could increase dramatically over coming years, with blockchain technology representing a powerful avenue for this transition. According to research from Zenith, “Digital is driving virtually all growth in the global ad market.”
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