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From this research report about advertisers-

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1crazydiamond   Monday, 06/24/19 09:47:36 AM
Re: Benwahsauce post# 122
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From this research report about advertisers-

Buying pressure from Advertisers?—?To nobody’s surprise, most advertisers are very new to crypto and aren’t properly educated in the space. You may ask, if ad campaigns require BAT then how will advertisers seamlessly be on-boarded to the platform? Brave’s 3rd party buy side platform handles the invoicing and billing, along with the buyer preferences. An advertiser’s spend of $1k would be utilized as $1k USD equivalent in BAT on the platform. Throughout the entire process, an advertiser only needs to transact in USD which is an appealing on-ramp for newcomers to the space.

From the Brave terms of service, advertisers receive a Brave Ads Rate Card upon creating an account. Brave typically sends an IO for the advertiser to fill out, which along with the Rate card includes targeting options as well. When the Brave browser displays of the ads or processes any other Billable Event, it reports that Billable Event to Brave. Every month, Brave verifies and tallies the Billable Events associated with the active ad campaigns and issues an invoice. Full amount of invoice is to be paid within 30 days of receipt.

https://medium.com/@agedevani/brave-bat-a-dark-horse-worth-paying-attention-to-7e234bc36fb7

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