J. Jill, Inc. (JILL)

[tdeck]

The new CEO did absolutely nothing that she was supposed to do. She should have been closing dead stores, selling off old inventory and I am sorry but her idea of running an expensive ad campaign which paid a lot in endorsements was not the wisest of choices.

I just took for granted she was doing all the right things, I think we discussed it 2-3 months ago that they were supposed to be closing non performing stores down, liquidating old stock obviously she thought a "I am woman, hear me roar" campaign was more important.


I have flipped a sack once and will continue to do that hopefully can make enough back flipping to even out and hopefully she can right the ship so that by EoY things are once again on track.

We shall see.