Francesca's Holdings Corp fka FRANQ

[tdeck]

Got the liquidation sku's down to 1475 after the add-ons yesterday morning, there are fewer added on now they must be about through with the bulk of the 2-3 year old inventory. Jewelry is really starting to show movement from the old stock, it has always been the top seller when viewing the "best sellers" list on the website but now is starting to show by losing 7-9 sku's a day which should hit 15 to 20 a day soon.


This morning ended with

Clothing 485

Jewelry 663

Accessories 120

Beauty 83

Shoes 80

They have moved a shit ton of inventory in the 5 weeks since the new website launch and clearance/legacy/liquidation whatever you want to call it section went live. Most know this but for those that don't a sku is just a an individual item like screw/bolt/nut at a hardware store. And like jewelry they had near 2000 different nuts/bolts/screws/nails and had 1000's of each one of these screws/nuts etc.

So like a necklace they are selling on sale for $14 originally say $22 and they just sold out the sku, in 5 weeks they sold 1000's of them to get to that sell out. 700+ stores 3 of the necklaces, maybe more left over per store brings the total to 1000's. So when we see these sku's selling out it means it took selling 1000's of those in the last 5 weeks just to sell out that 1 sku.

3000+ sku's sold out in 5 weeks think about that for a minute. Last night 9 skus in jewelry think about that for a minute how many 1000's of pieces at $14 got sold to sell out that sku? Think about that for a minute. Days when we have 100+ skus sold out in a day think about how many 10,000's individual items had to sell in the last 5 weeks to get those sku's sold out. Major amount of cash being built up, a major amount, no doubt. Shorts want you to think investors are selling but the numbers they report to FINRA every 2 weeks showing the sold another 1 million 1.5 million shares short shows its not investors selling its shorts, sure some throw up their hands and say _uck it but when short volumes are running 60-80% a day its them selling shares they don't own and must buy back.

Its like AVMXY this past people were beside themselves when there were some 20 million shares sold short here and on the Australian market. Everyday people saying oh the shorts are in control they will never let it go up, we will never see our investment grow. They will just keep selling it short, I told them then and I am telling you now, hogwash. Just sit back and enjoy the ride, you already won the game, them shorting it let you buy shares for .40 that will be selling for $4 in 4-5 months. Today is their day in the sun, but, like AVMXY many will be hurt especially those with smaller accounts as they are playing for pennies at the moment and when all that cash and all the increased sales gets reported like AVMXY they will find there aren't enough shares to cover to make those paper gains.

Like you they only make that money when they cover, you make it when you sell, what the account shows in meaningless, its not real. When they try and cover 12-13 million shares up it will go and at a much faster clip than when it went down which has been a snails pace. Since march 31 they have shorted 7 million shares and its dropped .15 cents by the closing price. And they haven't covered so they haven't made anything, it just looks like they have. Don't slap the ask, catch them on a dip if you add then immediately put them up for sale @405 dollars a share if your brokerages are following the rules that will make the shares unsupportable.

And don't sweat these hedge fund articles, they write them to scare people into selling some shares, they are all the same, run b the same people they just have different web addresses. They print out things like "investor sentiment is low" which isn't the case "short sellers are shorting the stock to death" it should say. They print things like XYZ fund/investment firm lowered its holdings etc etc, that's all BS too, those are things they did in Dec-March truth is, nobody knows that funds are adding or selling of FRAN as they don't start reporting for another couple weeks. And they reprint that FRAN is going to close another 30 stores this year, which is a lie, they closed 8 stores that were losing money and opened 4 new ones in much better spots. Happens all the time but they make it seem like there won't be any stores left in a year, that's how they operate, "the sky is falling".

One last thing this "debt" nonsense, FRAN just like every single other business/publicly traded company has a credit line, revolving credit/ABL whatever you want to call the it, every one of them, let me say that again in case you missed it "EVERY ONE OF THEM" Its how businesses operate huge amounts of money are flowing in and out all the time, they have these facilities so that their business operates smoothly nothing more nothing less. When companies have "bad debt" its when they loaned money for convertible debt that will turned into shares if they don;t pay the money back, with FRAN this isn't the case.

They had used 15 million on their credit line and paid back 5 million last Q and they ended up having 4.5 million more in cash than estimated. Today, with selling 10,000's of items from 2-3 year old inventory they have more than likely paid more of the credit line back, built up even more cash, but, we shorts will use that as a fear tactic and use it to lie. "Well on May 5th they...." who the _uck cares what was going on May 5th this is June 18th after 5 weeks and 3000 skus ago of old stock and the company having rolled out their turnaround that saw 20K shorts and 20K dresses (only 2 different items) in 3 weeks in 200 stores that just got rolled into 700+ stores and a new website that has traffic up 100%'s how many will they be selling now?

They don't want you to think about that, they want to keep your mind on 3-4 months ago, they cannot have you thinking about how he company is firing on all cylinders now, that doesn't help them. Keeping all the negative things from 3-4 months ago helps them, not whats been happening since then. So like I said and like I told people in AVMXY kick back and relax you already won the game, we just don;t know what the final score will be yet.

And avoid these website "news" articles as they aren't articles at all, if you click on them they are the same format etc because they aen't news sites at all, they are fictitious put out by hedge funds of which we have three heavily shorting FRAN, but, they have to cover soon, its the way it works, everyday gets closer to something being PR'ed and if they think they will be able to cover those 13 million shares under a $1 they are sadly mistaken, just as they were in AVMXY when they sent it on a a continuous 4 week climb to $7. Thy have pushed it to a point where they are valuing the stores at $19K each with the $15+ mil in legacy merch as 0.00 with the stock at .40, sign me up I will buy a few stores for that.

And as mentioned ignore these they aren't even real publications, just hedge fund sites pushing BS all run by the same crew with newspaper/print styled web addresses. A lot I know, and I didn't even list them all a lot of money goes into hedge funds shorting they shovel the horse _hit non stop. These aren't the everyday hedges funds these are the boiler room type, yes they have boiler room hedges, just like they have boiler room pumpers, not the most honest, law abiding groups but, it is what it is.

When you try and go back a page they all go to one site, their site. https://www.marketbeat.com/

https://rocklandregister.com/2019/06/15/francescas-holdings-corp-fran-stake-boosted-by-bank-of-america-corp-de.html

https://sundanceherald.com/2019/06/04/francescas-fran-stock-price-up-10-7.html

https://makdaily.com/francescas-holdings-corp-nasdaqfran-stock-sentiment-worsens/

https://findanews.com/2019/06/05/why-francescas-holdings-corporation-fran-stock-crashed-nearly-5-1-today/

https://byronbulletin.com/francescas-holdings-fran-stock-loses-6-05-for-the-week/36707/

https://pressrecorder.com/2019/05/31/today-investors-are-focusing-on-francescas-holdings-corporation-fran/

https://techknowbits.com/2019/06/09/insider-buying-francescas-holdings-corp-fran-major-shareholder-buys-123081-08-in-stock.html

https://nbonews.com/contrasting-of-ross-stores-inc-rost-and-francescas-holdings-corporation-nasdaqfran/

https://newsleading.info/2019/05/23/where-francescas-holdings-corporation-fran-stock-is-moving-now-spotted-at-0-53/

https://investtribune.com/francescas-holdings-corporation-fran-on-focus-after-trading-at-52-week-lows/

http://www.alphafinews.com/earnings-review/mind-boggling-stock-francescas-holdings-corporation-nasdaqfran/

https://thestockroll.com/a-look-from-top-to-bottom-on-francescas-holdings-fran/

https://glenrockgazette.com/francescas-holdings-corporation-nasdaqgsfran-according-to-quant-should-hold-0-00920-of-an-investors-portfolio/50734/