Bravo Brands Inc (fka BRVO)

[ScaryStocks]

Bravo! Brands Operational Update: Production Capacity, Product Development and Marketing Initiatives
Monday November 20, 8:00 am ET

NORTH PALM BEACH, Fla., Nov. 20 /PRNewswire-FirstCall/ -- Bravo! Brands Inc. (OTC Bulletin Board: BRVO - News), a brand development and marketing company that promotes and distributes vitamin-fortified, flavored milk drinks and other beverages, today provided an update of recent developments regarding the company's production capacity, product innovations and marketing initiatives.

Production Capacity

Bravo! significantly improved its production capacity and resolved its capacity constraint for shelf stable plastic bottles with the signing of its recent agreement with HP Hood. Today the Company has 160 million bottles of guaranteed production commitments for Bravo!'s various lines of shelf-stable, single-serve flavored milk beverages. 70 million of this capacity was obtained with the production agreement signed with HP Hood. Hood will begin shipments from its East Coast facility on December 15, 2006 with full volume shipments of 70 million bottles forecast for 2007. This increase in production capacity eliminates the constraints experienced by the Company earlier in the year and uniquely positions the company with guaranteed production of shelf stable plastic bottles.

In addition, as previously announced, the Company has developed an 8 ounce and 14 ounce plastic vendible bottle. Bravo! began shipping the 8 ounce bottle in early November. The 8 ounce bottle filled with 100% milk meets the ABA Clinton Foundation Guidelines and will give Bravo! and CCE a first-to- market advantage in the school a la carte and vending arena.

Product Development

Bravo!'s brand development continues to expand with the Organic Valley relationship. As previously announced, Bravo! and Organic Valley will jointly co-brand organic shelf stable dairy based single-serve beverages. This is Bravo!'s first foray into organic milk. The Company will be offering organic white milk in schools in the 4th quarter of 2006 with flavored organic milks expected to be offered in 2007.

The Company also announced it will initiate a launch of several new products with Bravo! Dove in the beginning of 2007. In addition to the Bravo! Dove launch, four new brands of dairy-based beverages will be introduced in 2007. These products will all be in distinct categories from the products the Company has previously developed. The Company also announced that it had initiated the development of an alternative distribution system for new products innovations, including Bravo! Blenders, Slammers Trix and Cocoa Puffs, that will not be sold through the Coca Cola Enterprise distribution system.

The Company's existing co-branding agreement with General Mills continues to result in additional new product development and introductions. Trix and Cocoa Puffs Slammers are currently being launched.

Marketing Initiatives

Coca-Cola Enterprises continues to increase its purchases of Bravo! products. Third quarter case shipments of Bravo! products by CCE increased by 49% over the second quarter. Even with the significant increase in cases shipped in the third quarter by CCE, Bravo! products were only sold to one out of 20 CCE accounts indicating the growth potential for Bravo!s products within the CCE system.

In September Bravo! successfully launched Bravo! Blenders(TM) in the New York metropolitan area. Bravo! held sampling events for Bravo! Blenders(TM) during the morning and afternoon commute times in such venues as Grand Central Station, Penn Station and the Wall Street Area. Additional spontaneous samplings throughout Manhattan were held over the course of three days. By the end of October, Bravo! Brands distributor, a wholly owned subsidiary of Arizona Ice Tea had opened over 3,000 accounts. Most of these accounts are in the small supermarkets, delis, convenience stores as well as several colleges including Hofstra University and Seton Hall University. Bravo! plans to introduce Bravo! Blenders(TM) to additional colleges as well as high schools in the New York metropolitan area. Approximately 28,000 cases of Bravo! Blenders(TM) were shipped in September and October during this introductory period.

The Company also announced that Masterfoods had extended its licenses with Bravo! to 2012 and General Mills established a 2011 timeframe on its licenses with the company.

Roy Warren, Chief Executive Officer, commented, "In the third quarter we experienced a significant increase in sales. Our customers are growing on a regular and steady basis." Mr. Warren further added, "We are determined to increase our brand recognition and have four new products in the dairy based beverage industry that we plan to introduce in 2007. These products are separate and distinct categories from anything we have previously developed. We have spent a considerable amount of preparation in the development of these products and are anxious to introduce them into the marketplace as we believe they will be well accepted."

About the Company

Bravo! Brands Inc. develops, brands, markets, distributes and sells nutritious, flavored milk products throughout the 50 United States, Great Britain and various Middle Eastern countries. Bravo!'s products are available in the United States and internationally through production agreements with regional aseptic milk processors and are currently sold under the brand names Slammers® and Bravo!(TM). Bravo!'s Slammers® products are available nationwide in popular chains such as: 7-Eleven, A&P, Dutch Farms, Giant Food Stores, Jewel, Kings, Pathmark, Safeway, Sam's Club, Shaw's, ShopRite, Speedway, SuperTarget, Unified, Waldbaums and Walgreens.

Many of Bravo! Brands' Slammers® lines of shelf-stable, single-serve milk drinks are co-branded through exclusive partnerships with Masterfoods, a division of Mars Incorporated, General Mills, Organic Valley, and MD Enterprises (Moon Pie®), providing superior name recognition packaged with quality, great-tasting drinks.

On November 1, 2005, Coca-Cola Enterprises, Inc. began distribution of the Slammers® Masterfoods line, as well as the Bravo!'s Slim Slammers® and Pro Slammers(TM) products, under a Master Distribution Agreement with Bravo!

For more information, visit: http://www.bravobrands.com

Forward Looking Statements

Safe Harbor under the Private Securities Litigation Reform Act of 1995: The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission.

Investor Relations Contact
Integrated Corporate Relations
Julia Heckman [phone]
Kathleen Heaney [phone]

Company Contact
Jeffrey J. Kaplan, Chief Financial Officer
[phone]


Source: Bravo! Foods International Corp.