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New name for BB&T-SunTrust bank lampooned: ‘You could put this on a brand of toothpaste’
PUBLISHED 2 HOURS AGOUPDATED AN HOUR AGO
Michael Sheetz
@THESHEETZTWEETZ
KEY POINTS
SunTrust and BB&T announced that Truist Financial will be the name of the company once the banks’ merger is complete later this year.
The name is intended to give the bank a single, fresh identity. But Wall Street analysts fear it may be less seamless than the banks hope, while some consumers reacted even more negatively.
“They have thrown aside two great brands that had real value in exchange for this horrific, means-nothing statement,” said investor psychologist Peter Atwater.
Other analysts were not as unnerved, with one saying “these changes may seem strange at first but with time are accepted and become normal.”

https://www.cnbc.com/2019/06/13/truist-name-for-bbt-suntrust-bank-lampooned-by-analysts-customers.html