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[NLionGuy]

MSMC - the king is dead, long live the king! lol!

MSM Jewelry Appoints Turnaround Specialist as New CEO
Thursday September 25, 6:30 am ET
To Change Name to GEMZ, Inc.
Ratzon Kochavi Has Turned Around Six Businesses


NEW YORK--(BUSINESS WIRE)--Sept. 25, 2003--MSM Jewelry Corp. (OTC:MSMC - News) today announced that Isaac Nussen has resigned as President and CEO of MSM Jewelry. He will be succeeded by Mr. Ratzon Kochavi, a turnaround specialist. Mr.Nussen will remain as a director of MSM and will become non-executive Chairman of MSM's Board of Directors.
Separately, MSM announced that a majority of shareholders have approved changing the company's name to GEMZ Corp.

I am excited to be joining MSM," said Mr. Kochavi. "I believe it is an undervalued company. MSM has very valuable dies, molds, and intellectual property, a new e-commerce capability, and a strong relationship with Beryl's World and IMC. It sells Innovative jewelry, including convertible necklaces with hidden magnets, charms for every hobby and every taste, earrings, bracelets, rings and more, all available at www.ucji.com with a risk-free thirty-day money-back guarantee. I intend to focus on generating revenue and profits that will bring value to all shareholders"

About Ratzon Kochavi

Mr. Kochavi, 52 is a successful turnaround specialist, businessman and licensed realtor. He has built and turned around six companies, including car washes in New York, Connecticut and Florida, and a driving school. He is a former captain in an elite Israeli paratroop unit. He has introduced many marketing innovations to these businesses.

About MSM

MSM is a publicly-traded company located in New York City. The company is a manufacturer, designer and distributor of karat gold jewelry in the United States. It offers its customers a large selection of jewelry styles, consistent product quality and prompt delivery of product orders. The principal product line is a wide assortment of 14 karat gold and silver earrings, charms, bracelets and rings. The company offers over 1,000 styles of gold and silver charms, earrings, bracelets and rings. Some of the gold and silver jewelry is accented with colored gemstones. The company's customers include mass merchandisers and jewelry wholesalers and distributors. Its consumer website is www.ucji.com and its investor website is at www.msmj.net.

Safe Harbor Statement

This press release contains forward-looking statements that involve risks and uncertainties. This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of the Company, its directors or its officers with respect to, among other things: (i) the Company's financing plans; (ii) trends affecting the Company's financial condition or results of operations; (iii) the Company's growth strategy and operating strategy; and (iv) the declaration and payment of dividends. The words ``may,'' ``would,'' ``will,'' ``expect,'' ``estimate,'' ``anticipate,'' ``believe,'' ``intend,'' and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. Other risks are reflected in MSM's filings with the Securities and Exchange Commission.



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Contact:
MSM Jewelry Corp.
M. Gluzman, 917/922-5362
[e-mail]
or
JD Merlin & Associates
860-639-9249 or 860-857-1462
[e-mail]
http://www.jdmerlin.com



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Source: MSM Jewelry Corp.