What is the definition of scam? A company that deceives it's shareholders might be one such description. When a company's CEO issues a press release that touts an acquisition as incredible and saying "The combination will bring the scale of New Age to more than $320 million and will contribute to bottom line profitability." then he becomes a public fibber, because you cannot add to a bottom line profitability which doesn't exist. NBEV losses money. It has negative EPS. Revenues are unimportant if they are simply going to produce more loss. On NBEVs current financial trajectory time appears to be running out for the longs, not the shorts.