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Friday, November 17, 2006 11:58:28 PM
I can't tell you how tired I am of the refrain that is recited like some kind of mantra: "We don't believe in fluffy PRs." Well, let me tell you what I think about that.
I recently wrote a PM to one of the more prominent posters on this board and one thing I told him was that a PR isn't only a spotlight. In fact, its a bigtime PR mistake to treat PRs like they are only spotlights. If the only two choices were a 100000 candlepower aircraft landing light or a Winnie the Pooh flashlight, then maybe you could sell the idea that it was bad company policy to turn on the spotlight too often (and to never turn on the Winnie The Pooh, either). But thats not real. There are all kinds of choices and fluffy is not the only alternative to deploying the searchlights. There are more choices than just the two. So, to say that they just can't release any PRs because they aren't the kind of company that posts fluffy PRs is silly. You've got all kinds of legitimate PR choices other than the choices of PR darkness or fluffy PRs or big, bright spotlight PRs. Its like lighting a room. You know what the roaches do when you snap on the light. they run away and hide. They don't like the light. Well, in like manner, if you don't turn on a light here and there, the next thing you know you'll need an exterminator because an infestation of pests has overgrown the good will of your most loyal shareholders. Turn on a small light here and there every once and a while and you'll help yourself as a company because people will just generally feel better about you. And you'll keep all the pests away, too, because thats just the nature of things. Its just common sense.
So, I kept pushing to try to get groundswell support for convincing them of this thinking, mainly because I am just convinced its a win win for everybody. You keep the natives from getting restless and you buy time behind the curtain to move ahead with your major objectives uninterrupted. And you not only call yourself a friendly and open and forward thinking little company, but you actually are these things.
Anyway, your post was helpful. Maybe management reads the board and they will see and think about my reasoning to the end that they surprise us all and start doing what I'm talking about. Maybe they will decide this is just good, common sense and, when the Romanian rig does ship out, maybe they will surprise us with a nice little non-fluffy PR about it. Thats my hope, anyway.
GLTY,
Imperial Whazoo
"Just my opinions, folks. Do your own due diligence & make your own decisions. DO NOT... I repeat... DO NOT make any investment decisions on my comments. They are my opinions. That's all they are... OPINIONS."
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