Yeah... I think there's always tension between what comes first.
There's nothing in the world I'd like to hear more about Fortem Resources than that they've been funded by $5, $10, or even $30 Million dollars.
However, as whatever financing deal is being put together, I'd rather have the stock price trading at higher levels than it is right now. Does that mean spending money to promote the company and thus the stock price, is a bad thing? Not at all.
Eventually, the proof will be in the pudding. Let's say someone spent 100,000 or maybe 125,000 shares to make this stock promotion take place. At some point, we'll be able to divide the money spent at current levels, and then compare that to the share price and market cap of the company when the financing takes place. If you can add 50 cents or maybe a buck or two to our stock price, we're talking about a corresponding savings of millions of dollars, perhaps even hundreds of millions.
It seems to me, the real question that we as longer-term investors should be focusing on, is whether we believe Bruner and company be able to raise the capital and thus be able to develop these properties... OR NOT?
Depending on how you answer that question... investing accordingly.
Watch for opportunities with those you trust.