You know what would make my journey here complete, Nazar? A Rox finale. I'm not knocking Victory. But I love bottles. They are art to me. And I'm on the record as saying so in some links I've posted in this short thread. I have only 4,100 shares here. But IFF we could reach $3, it would reach the market cap of ROX.
Rox is a .53 cent stock, with a lot more shares. But dang, they have pretty bottles: https://castlebrandsinc.com/
And a p/s of 1 right now. The stock has been in a free fall for quite a number of years now, always setting new lows. But its' very well established. Saddled with huge debt. It shows how tough this industry is. Victory is fresh, new, no debt yet as this is venture capital time. But, whatever. It can generate excitement perhaps. If I could exit at $3, and buy 20,000 shares of ROX with this investment, I think I will. Just for no other reason than to have some pretty bottles.
The whole industry is experiencing sales decliens. Margins are slim, soo competive. And my second industry is the restaurant industry. I don't know these brands. Their Jefferson's Bourbon is the only one eperiencing some impressive growth for a small batch bourbon. I'm not sure if I've seen it. I may have. They claim to have the #1 selling ginger beer, but ginger beer is never used in anything I've seen except Moscow Mules. Or any "Mule" drink. And those were real popular the last 8 years or so, but I don't see them near as much as I used to. So, I don't know. Nobody ever asks for a ginger beer. And quite frankly, I don't even remember what brands I've seen.
All I know is that company is bleeding, but long established history and a lot of sales. It would be a happy ending for me. I would just see that as 20,000 free shares of a nice bottle collection. And I just don't know. I do like a p/s of 1 though.
I'm not bad mouthing Victory. Or London. I don't know if they will be the next Titos vodka. I know Rox has vodka in pretty bottles that I'm not familiar with. Titos came on the scene one day and never left. I went from never heard of it to I can't go anywhere anymore without seeing it. At least here in Texas. I don't know about the rest of the country.
It's just sooo hard to build brand awareness. There are sooo many of them out there. So many! And like I said, I never see any of these brands from Rox around. Not like a Makers Mark. They have Irish Whiskey, but Bailey's is what comes to my mind. There are just brands that have so much dominance that they take a monopoly on people's tongues.