Even the most optimistic of people will find it hard to build a compelling case for the survival of NYSE:JCP . As sales have decreased the company have been battling the need to reduce debt while also closing stores. The downfall of OTC:SHLDQ really was the writing on the wall for investors in JCP and despite they best efforts the board, it has been unable to stop the decline. It now looks very much as the end is in sight but it is far from a happy ending. A economic downturn would be the final nail in the coffin
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