I am less down on the reverse plan than y'all. Splits and reverses don't fundamentally change anything about the business. Sure your 300,000 shares are now just 50,000, but you still own the same amount of the company. Empirically, reverse splits correlate with poor returns, but that's not true if it's done in conjunction with an acquisition or other strategic deal, and it's even less true when it's done in conjunction with an uplist (e.g. to meet a listing standard or streamline capital structure). That said, my opinion on their ability to uplist is unchanged, except that I think it's a good sign they put together the investor materials last week. They are fundamentally honest (unlike a lot of their "communications" since that weird shareholder letter from the Keens several years ago--which was also honest, but a bit inexplicable). More importantly, aside from the god-awful color-scheme/branding, they show some level of competence that hasn't been immediately apparent recently. And, like I've said before, just having goals and communicating them is actually a pretty positive sign. I do agree that effecting a split in the absence of an uplist (even if just with a deal, though it may depend on the deal) is likely to have a bad outcome, so I'm choosing to infer that they would only reverse split if they were also uplisting.
At the very least, Keating, Simonton, and McDonald seem like a huge improvement on Bechtel/Doucet. I'd love to see some insider transaction reports, but the current folks don't seem to be screwing the shareholders the way those two (and the Keens with them) did. Hopefully the lack of insider trading info accurately portrays no insider trading--though I suppose Bechtel and Doucet could keep hammering the stock price without any public reporting requirement at this point.
I still wish they would go back to the simple branding of the Bollich days. Get rid of all these god damn shades of green/teal--you don't stand out using green in cannabis, and red/blue is perfect for a company whose strategic focus is water-cooled energy efficiency. Also, why do they use the logo with the "let's grow together" ugly tagline on the first page and then not the subsequent pages? I'm definitely not a branding/marketing person, but I can't help but comment when it's this bad.
