20 Percent of U.S Uses Internet Audio/Video Monthly
September 24, 2003 (1:20 p.m. EST)
TechWeb News
One fifth of the U.S. population used the Internet to access audio or video materials in the past month, research firms Arbitron Inc. and Edison Media Research said Wednesday.
The figure represents 50 million consumers aged 12 or older.
An overwhelming percentage of Internet audio and video users preferred ad-supported rather than subscription-based sites for their images and sounds, according to the companies' study, “Internet and Multimedia 11: New Media Enters the Mainstream,” released Wednesday. 61 percent of Internet audio users and 59 percent of video viewers favored add-supported sites rather than fee-carrying sites.
20 percent of video customers would be willing to pay a subscription fee in return for less or no advertising, while only 12 percent of audio were willing to pay to play ad-free music, the firms said.
