SLEEKSCAPE'S 2022 CANNABIS & MARIJUANA MANIA GRAND SALAMI -- PART II

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5 Trends in Functional Foods & Beverages

https://wholefoodsmagazine.com/grocery/features-grocery/5-trends-in-functional-foods-beverages/


Here, a look at 5 trends driving consumer interest:

1. Hemp/CBD Infusions

“What really is on the horizon for functional foods and beverages other than hemp and CBD?” jokes Hall. Her company offers Pervida Calm, a functional CBD beverage.
To be sure, data suggests the boom is just beginning, with the CBD market predicted to hit $22 billion by 2022 (5). As the natural food and beverage industry opens its arms to CBD, consumers are hyped up on the benefits functional foods and beverages may offer such as support for anxiety, insomnia, inflammation, chronic pain and more (6).

“There’s a growing body of evidence to show the effectiveness of engaging the endocannabinoid system with naturally occurring cannabinoids, like CBD, present in full spectrum hemp extract,” said Matt Seres, brand manager of Parker, CO-based Frangiosa Farms, makers of Colorado Hemp Honey. Something as simple as stirring honey infused with hemp into tea instead of regular honey can make an already-healthy sip even more beneficial.

As manufacturers start to incorporate CBD into their products, Jourdan Samel, co-founder and CEO of Evo Hemp, based in Boulder, CO, looks at the process as “something similar to that of fortifying your milk with calcium; it’s the natural progression of the CBD industry.” Samel says the company’s cookie dough protein bars and HempX Tincture, which can be added to any beverage for a functionsl boost, are a couple of their most popular products. Another new CBD trend offered by Evo Hemp and Forest Coffee Trading Co. is functional CBD cold brew coffee, made with cocoa or dark berry, 15mg of Native American grown evo hemp CBD extract, and Northern Thailand coffee beans.

Companies like CBD Living, based in Corona, CA, offer CBD-infused water, matcha, teas, chocolate, candy, and lozenges. Two Flowers IPA, brewed by Coalition Brewing Co. in Portland, OR, launched a CBD-infused India Pale Ale, and Sprig, a beverage manufacturer located in California, offers CBD-infused sparkling sodas (7). For more on CBD and hemp-based products, go here.

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