Innovative Food Holdings Inc (IVFH)

[greasemonkeyshoes]

Sam is unable to bend the sg&a curve so far..........
one year into the game.
sg&a:
2016 21% of revenue(23% q1,21%,19%,22%)
2017 22%(23%,21%,18%,25%)
2018* 27%(28%,26%,28%,26%) *year of mergers
2019 e28.5%(q1-1% seemed to be a good predictor,in the past 3 years)
q1 29.5%
scenario 1:
more asset acquisition.Odds 20%.Bad.
scenario 2:
30%+ sg&a is here to stay.Odds 45%.Bad.
scenario 3;
reverse sg&a down toward 25%.Odds 25%.Good.
scenario 4:
divestiture of IGourmet and Mouth.Odds 10%.Good.
or the odds of reversing the trend,becomes 35/65 next q+,not in the longs' favor.Unless the pe<10,"watching and no touching".