NexTech Launches ARitize App with Budweiser
8:01 am ET May 20, 2019 (Globe Newswire)
Branded Augmented Reality Activation to Celebrate Budweiser Stage's 25th Anniversary
via NEWMEDIAWIRE - NexTech AR Solutions (the "Company" or "NexTech") (OTCQB: NEXCF)(CSE: NTAR)(FSE: N29) today announced the roll out of their ARitize App with a Budweiser-branded augmented reality activation to commemorate the 25th anniversary of Toronto's Budweiser Stage. Budweiser selected NexTech's ARitize(TM) app to trigger an augmented reality experience which is activated when pointing the phone at a 25th anniversary Budweiser can. Starting today, May 20th, 2019, NexTech will be running a social media driven contest giving away season tickets to the Budweiser stage which will be featuring over 60 acts including, Lenny Kravitz, Bryan Adams, Lionel Ritchie, Mary J. Blidge, Adam Sandler, Jimmy Buffett, Wiz Khalifa, Blink 182, Iron Maiden, Beck, Game of Thrones Live, and many more.
See the full list here
The ARitize App, available on both Apple and Android mobile devices, uses advanced 3D imaging technology to create engaging augmented reality experiences. Available to both brands and individuals, the app allows users to tell their stories through curating a branded channel of interactive activations that enhance existing content, materials and goods. With a low entry cost for mass deployment via mobile phones, ARitize(TM) App experiences are consistent across all existing content mediums.
"We're excited to be launching our ARitize App with an activation for a well-respected brand like Budweiser and showcasing how augmented reality can enhance customer engagement," said Evan Gappelberg, CEO of NexTech. "Our app allows brands to curate an immersive, branded experience where they can sell, teach, communicate and share their product, service or experience through Augmented Reality (AR) that is accessible on a device all consumers use regularly - their mobile phone."
As part of the anniversary celebrations, fans will be prompted to download the ARitizeTM App when purchasing limited edition cans of Budweiser, available throughout Ontario, to gain access to an immersive brand experience and enter a contest to win Budweiser Stage season tickets. Upon launching the Budweiser activation within the app and aiming their device's camera at one of the special-edition cans, users will see different visuals, which they are encouraged to capture and share on social media as their entry into the contest. This Budweiser activation creates a significant footprint of usage of NexTech's AR solutions Aritize(TM) app within Canada.
Brands who implement augmented reality experiences are likely to see higher conversions. A recent study from Digital Bridge found that 74 percent of consumers expect retailers to offer an augmented reality experience, while Daymon reports that 72 percent of consumers said they have purchased something they were not planning to after experiencing it through AR.
NexTech has built its AR and AI eCommerce platform as an affordable, scalable, customizable, and most importantly, easy solution to integrate within an existing web interface, making NexTech one of the leaders in the rapidly growing AR industry, estimated to hit $120 billion by 2022 according to Statista.
MADLONG2029
