I'm not "short". As a matter of fact I was long when this was American Brewing Company then BUCHA at $0.19 first tranche. Big time. I bought a new house on those profits. Ever think that the shorts will eat your lunch? From the vantage point of the profitability of NBEV I'd say there's a good reason that the short % is still sky high. As for me, until there are positive earnings, I'm just rolling over PUTS for gain. I buy them everytime the company makes an announcement that isn't related to earnings/profits (a PUTS fire sale!) and sell them when the Pom Pom Squaders get tired. Has worked every time.
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