$APHA Gets a Price "BUY" Upgrade. Maybe we move today! http://fortunenewswire.com/aphria-trulieve-and-aurora-receive-price-upgrades-amid-plans-to-file-cbd-trademarks-following-fda-trials/ ….going into May, we have been looking at upgrading our price targets for Aphria, Trulieve and Aurora due to a number of factors, but focusing on the recently large deal undertaken by Canopy growth. From this, they have changed the game so signifcantly that the Cannabis companies closely behind them will need to race to a) file for patent protection on specific products, and b) announce their own significant deals to stay relevant in the industry.