Biotech Values

[jbog]

Evolus is facing off against a much larger drugmaker in Allergan with its launch for new wrinkle-fighter Jeuveau, and now the company's marketing strategy is turning heads. This month, the one-drug company invited medical aesthetics experts to Cancun, Mexico, for a meeting in support of its rollout, spawning a series of favorable social media posts that looked like something out of a Fyre Festival documentary—and critics are calling its ethics into question.

On Wednesday, Evolus said it made its first Jeuveau shipment to about 3,000 practices around the U.S.


https://www.fiercepharma.com/pharma/cancun-beach-bash-evolus-invites-experts-to-meeting-ahead-jeaveau-launch