Thursday, May 16, 2019 12:38:55 PM
Setting aside that ISBG stole the Besado brand without ever paying for the "acquisition," they spent $15k last year to sell $30k worth of tequila. The entire year. Three years after launching the brand. (Which itself came after years of pumping and hype, and was followed by more pumping including celebrity endorsements etc.) I would hardly call that "success."
And then there's the other acquisitions...
Dziaq -- stolen along with Besado, never seen again
Cavoda -- celebrity endorsements, $1MM cash investment from famous Jacky Autry, a "Cavoda lounge" and SkyBox as MetLife stadium, and then a complete implosion, with the former VP suing ISBG (and winning $100k, which ISBG has still not paid despite the court order), and Cavoda being quietly removed from ISBG's "portfolio" with no explanation to shareholders. (Here's a hint: incompetence and fraud.)
RWB Vodka -- last years big acquisition... relaunch coming... so many tweets... and then... poof, it disappeared too.
I feel like there was another fake acquisition in there too...
Oh yeah! ISBG was supposed to launch Tiger Reef rum in the US. Never happened. Never heard about it again.
So, basically, ISBG's "experience and know-how to augmenting the market upside for the product by both streamlining production processes and more effectively developing the brand" consists of a handful of utter failures and one stolen tequila brand nobody has ever heard of. Too funny.
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