LYFT Inc (LYFT)

[Dai1]

Lyft & Uber almost did merge in 2015 with Travis the original but ousted CEO but couldn't agree on prices so Deal fell through not to say they can't try again. Also the "subscription" business model is the fastest growing one: Amazon, Netflix, yes even Lyft and Uber is considered a "subscription" business but it's on demand subscription instead of monthly. Subscription means you pay small percentage or fraction of cost to get product or service technically speaking house or apt rent and financing a car is a "subscription" too meaning you get to enjoy the service or product without paying full price upfront. So with Uber and Lyft it is considered a subscription because you don't own the car or chauffeur but get a ride at small "subscription fee" some of their new competitors use actual monthly subscription model to compete like Chariot in San Francisco one low monthly fee you can hop on and hop off shuttle busses that goes around non-stop routes all day and night this cut into Uber and Lyft early morning commute business.