DirectView's record results for 2018 reflect a continued increase in number of large new and existing customer projects.
111% increase in SG&A 41% sales growth to a record $4.1 million 27% gross profit growth to a record $1.6 million 39% growth in product sales to a record $3.3 million 51% growth in services sales to a record $0.8 million 436 basis point gross profit margin decrease to 39.1% 46% growth in product gross profit to a record $1.7 million
Sales and gross profit trends continued to expand during 2018 and reflect strong product and services demand, while SG&A continues to reflect on-going committed investments in technology and additional customer-facing headcount.
Roger Ralston, DIRV's CEO stated: "DirectView's record 2018 performance is a reflection of our strategy to be the best in the industry across all facets of the customer experience, from system design, to installation, to post installation support. Our team's customer first focus has generated the highest sales and profits of any year in our history. Additionally, our focus on delivering a world class customer experience is fueled by the investments we continue making in our team as we continue to grow the company within the areas of people, process, and technology."
Register for free to join our community of investors and share your ideas. You will also get access to streaming quotes, interactive charts, trades, portfolio, live options flow and more tools.