NEW YORK and TORONTO, May 14, 2019 /PRNewswire/ - iAnthus Capital Holdings, Inc. ("iAnthus" or the "Company") (CSE: IAN, OTCQX: ITHUF), which owns, operates, and partners with best-in-class regulated cannabis operations across the United States, is pleased to announce the unveiling of its national retail brand, "Be." at Canaccord Genuity's 3rd Annual Cannabis Conference. <br /> <br /> Neil Calvesbert, iAnthus' Chief Marketing Officer, said, "Be. was created to align with what we see as the need for a cannabis retail experience where consumers can simply "Be. You". Be. is a place to empower self-expression and being a better version of yourself. Be. is a place where you will smile again" <br /> <br /> "We are excited to create an environment and experience where consumers are able to explore, learn and purchase cannabis. Our new Be. stores will build on the pioneering and award-winning retail experience of Beth's 'Health for Life' stores in Arizona and Maryland and provide a welcoming environment where both the curious and the dedicated will feel comfortable; a place where a customer can Be. him or herself," said Hadley Ford, CEO of iAnthus. <br /> <br /> The Company plans to open its first Be. flagship store in Brooklyn in early 4Q 2019. Rebranding of existing stores will begin following the Brooklyn opening. Additional flagships stores are planned for Miami, Atlantic City, Las Vegas and Orlando. <br /> <br /> A new investor presentation and link to the Be. unveiling video can be found under the Investor section of www.ianthus.com.