Blue Apron Holdings Inc (APRN)

[Dickmo]

Good decision. It can only go down 85 cents from here. That's why you don't want to buy at $1.15. Too much to lose.

This company is worthless. It may turn a small profit, but if it does, it will be on a shrinking base that is unsustainable. No one wants the business because no one needs what they do. The brand has almost no value. Putting food in a box and handing that box to FedEx for delivery is something that hundreds of competitors can do, especially on a local level. The problem with this business all along was the desire to go national. Had they stayed a smaller business on the East Coast, they could have been a profitable albeit smaller business.

Looks like a poor understanding of the economics of the business when they started coupled with clueless venture capital support. Hard to turn it down just because the company is unlikely to every be profitable.