Friday, May 10, 2019 3:32:32 PM
Then late December, just before signed, the FDA put out its stance on CBDs introduction to foods and beverages. So up until Late December they were likely prioritizing getting a celebrity on board, but since they want to be a legit company, they pulled back on finding an endorser to focus on the development while they wait for rules to change.
Since after the new year, the only reference to celebrity is the following:
“We have added to our list of possible celebrity endorsements. We will finalize this process to coincide with product launches.” Annual update PR 1/24
This tells me clear as day that a celebrity endorser is no longer to be expected until there is no longer an obstacle to putting out a CBD infused food or beverage.
This change affected all hemp companies, not just RSHN. Don’t be surprised when RSHN has its 14 products ready the day a regulatory framework is announced. That won’t be May 31 either, more like late this year. Long’s know this.
TeamRUSH / RSHN
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