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Friday, 05/10/2019 9:07:26 AM

Friday, May 10, 2019 9:07:26 AM

Post# of 112582
I just submitted an article to Seeking Alpha about Fitlife Brands (FTLF/FTLFD). They are about to report Q1 2019 financials, most likely on May 15 or 16. The article will hopefully be released prior to the release of Q1 results.

Q1 is their seasonally strongest quarter which will show the full effect of turnaround measures implemented in 2018. They also indicated in their last press release that they returned to revenue growth and that they provide a breakdown into wholesale and online revenue for the first time. This to me indicates that online sales have become material.

I believe that they are able to post $0.50 per share in Q1 2019 and ~$1.50 for the full year (2018 margins, 10% yoy revenue growth, current run-rate operating expenses). If they decide to invest more resources in the build up of ecommerce capabilities this might be a bit lower.

Also from the latest 10-K: Management also believes that its focus on developing its ecommerce capabilities will drive additional incremental sales in the short-term, while yielding substantial benefits in the longer-term.

The company implemented a reverse/forward stock split on April 16 in which they cashed out minority shareholders at the volume weighted average trading price of the last 5 days. In my opinion a very aggresive and minority shareholder unfriendly move by the CEO to buy back shares at a low price before posting good results. Normally these cash-outs happen at a premium with a fairness opinion of a independent company. Based on comments from the CEO I believe that they bought back ~9% of shares in this reverse/forward stock split.

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