Innovative Food Holdings Inc (IVFH)

[Dickmo]

I did some work with jerky manufacturers earlier in my career. The concept of jerky is that because it contains so little water, it doesn't spoil. It takes 3 lbs. of beef (or whatever protein) to make 1 lb. of jerky. And unlike chopped beef products, you have to start with good fillets. Then there is labor, dehydration, packaging, and shipping. You can be sure that for $60, you are probably receiving 12 to 16 ozs. of jerky. Maybe one of you guys who are buying into this nonsense can place an order and let us know.

As for pickles, shipping water is expensive. Almost anything you can pickle is between 70% and 90% water. Water weighs 8 lbs. per gallon. Plus a glass jar. For $60, one isn't getting a huge amount of pickles either, though when compared to the jerky, it will look wonderful.

If this is Innovative Foods' consumer initiative, I think they may want to rethink this outstanding opportunity and go back to B2Chef sales.