Eternal Image Inc (fka ETNLQ)

[FatStrat]

Agreed...and a few PR highlights...


Mon, Oct 23, 2006

9:00 AM Eternal Image Moves American Kennel Club Urn Ahead of Schedule, Orders Final Prototypes as a Step to Increase Earnings Potential - Market Wire

"When we announced in July that we will be producing the first official American Kennel Club cremation products in history, requests from both the public and pet retailers began pouring in,"

"This will be Eternal Image's first non-human product, and also marks the first time that the 120-year-old authority on canine breeds will have cremation urns on the market. Eternal Image is preparing its website www.eternalimage.net to facilitate customer orders for these urns, and will begin accepting pre-orders by late November 2006 -- four months sooner than previously anticipated."

AKC licensed - check



Wed, Oct 25, 2006

10:04 AM Eternal Image's Expanded Manufacturing Capabilities to Be Supported by National Marketing Efforts - Market Wire

The campaign follows Eternal Image's successful debut at the 2006 National Funeral Directors Association Expo in Philadelphia last week which culminated in tremendous media attention.

"The phone calls from distributors and funeral homes interested in representing the products have been relentless since the Expo," said Clint Mytych, president of Eternal Image. "There is no doubt in our minds that these products have struck a nerve in the industry and in the general public. The marketing campaign is timed to capitalize on this reaction."

The 4Q sales and marketing effort, together with expanded manufacturing capabilities, is directly attributable to the Company's equity financing that increased the number of shares outstanding. (To view the specific share and float figures, visit www.pinksheets.com.)

"Now that the Company is established in the market place, future financing shall be far less dilutive, providing needed capital for further growth," said Peter McGoldrick, president of Integrity IR, which represents Eternal Image.

Dilution for growth(hopefully close to done!) - check



Thu, Oct 26, 2006

9:00 AM Eternal Image Enters Into an Agreement for Auditing Services With Bouwhuis, Morrill & Company - Market Wire

The accounting firm will perform an audit of Eternal Image, Inc.'s financial statements as it prepares to apply to the NASDAQ-operated Over the Counter (OTC) Bulletin Board.

"Completing an audit is the next step in our progression to the OTC Bulletin Board," said Clint Mytych, president of Eternal Image. "The audit, which should be completed in 6-8 weeks, will allow us to apply for a listing, making our stock more accessible to the public."

Myron Bouwhuis, MBA CPA
Myron is experienced as a business owner, Controller, CFO, and a Financial Analyst. With experience in forecasting and managing over $100 million in annual operating budgets, Myron possesses the ability to see your business from the production, marketing, and accounting perspectives. He has a Bachelors of Science in Accounting from Weber State University, a Masters in Business Administration (Entrepreneurial Emphasis) from Utah State University, and is a Certified Public Accountant. Myron is a Principal of Bouwhuis, Morrill & Co, LLC.

Doug Morrill, MPAcc CPA

With years of experience in public accounting as an Audit Manager, Doug is a Principal in Bouwhuis, Morrill & Co, LLC and manages the Auditing engagements of the Firm. Doug has a Bachelors of Science in Accounting and a Masters in Professional Accountancy from Weber State University.
http://www.bmcpa.net/index.html

Reputable accounting firm - check



Tue, Oct 31, 2006

5:32 PM Eternal Image Hires James R. Parliament as Chief Financial Officer - Market Wire

Mr. Parliament joins Eternal Image from Ford Motor Company in Dearborn, Michigan, where he serves as a Senior Solutions Architect and Project Manager. At Ford he develops and manages large financial management applications. Previous to that he was employed for more than a decade at IBM in New York, most recently as a Senior Technology Consultant, designing and implementing several large Enterprise Systems Management applications.

Ford’s Asset Management Implementation - James Parliament, Ford Motor Company: Hear from the technical lead and process subject matter expert on Ford’s IT Asset Management implementation. Ford has a computing infrastructure that supports 300,000 employees and 50,000 suppliers. Mr. Parliament will examine key objectives of Ford’s asset management implementation, an its holistic approach to balancing organization, process, tools and data.
http://www.hpsoftwareforum.com/Miami/index.cfm?pageid=205

Heavy hitter CFO - check


Thu, Nov 02, 2006

9:00 AM Eternal Image Signs Distributors for New England and Illinois - Market Wire

Wilbert Knauers Vault Inc. of Joliet, Illinois will carry the entire line of Eternal Image products, beginning with an initial order of Vatican Library Collection(TM) urns (the first products in the line available for distribution). Their agreement with Eternal Image spans the state of Illinois.

In a separate agreement, Quality Vault & Casket of Boston, Massachusetts has signed on to carry the complete Eternal Image line, also beginning with an initial order of Vatican Library Collection urns. The distribution agreement extends across New England and includes Maine, New Hampshire, Vermont, Massachusetts, Connecticut, Rhode Island and parts of New York, New Jersey and Pennsylvania.

According to Nick Popravsky, vice president of sales and marketing for Eternal Image, inquiries from distributors and funeral homes have been steady since the company introduced its new line of products at the National Funeral Directors Association Expo in Philadelphia last month and then began a significant direct marketing campaign to the industry.

Signing distributors - check


Wed, Nov 08, 2006

9:45 AM Eternal Image Announces Plans for Company's First National Magazine Advertising Placements as It Launches Second Phase of Direct Mail Campaign - Market Wire

"As Eternal Image prepares to ship its Vatican Library Collection urns, it is crucial to establish familiarity with the nation's 18,000-plus Funeral Homes," said Clint Mytych, President of Eternal Image. "This direct-mail literature is making funeral directors everywhere familiar with our name and products. It is also generating sales in a very cost-effective manner."

In addition to the direct mail campaign, Eternal Image has signed a 6-month agreement with American Funeral Director magazine, the largest and most widely distributed industry publication. The company also entered into additional advertising contracts with Catholic Digest and has other advertising insertion orders pending. These advertisements will initially showcase the Company's Vatican Library Collection product line but eventually broaden to include other lines. The advertisement designs are currently in development and are awaiting internal and Licensor approval.

Getting the word out - check


Thu, Nov 16, 2006

9:00 AM Eternal Image Inspects and Approves First Shipment of Urns From China - Market Wire

Eternal Image, a public company engaged in the design, manufacturing and marketing of licensed image caskets and urns, today announced that its quality assurance representative has signed off on the shipment of the first order of 2,500 urns from China.

"Our first production items will be in the States within weeks, which certainly pleases us and our new distributors," said Clint Mytych, president of Eternal Image.

The company began signing major distributors last week and is poised to announce additional distribution deals within the coming weeks.

Just after Thanksgiving executives of the company plan to tour two other manufacturing facilities, one in the US and another in Mexico, in order to inspect the tooling in preparation for the production of caskets. It is expected that the production of caskets will begin by end of year. The first caskets will be available in mid-first quarter of 2007.

Products approved and shipment commencing - check


And Major League Baseball not even mentioned.

Long and strong here.