The new CEO run two businesses and seems to know what he is doing with those. If he is willing to spend the money to get this current he has several options.
Ex 1. He could host Fuse live events at his establishments. Once these are going he could host them at other establishments to grow his brand.
Ex 2. He could stock VitaminFIZZ at his establishments. Should is free exposure for something that he owns in places that he runs. It would be a win win and it would be free.
I could list several more examples but those alone after being current would drive the price significantly higher. After the price goes up he could dilute in order to raise capital without raising the outstanding shares significantly.
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