>There will be people who are wide awake at 2 am and want to take something that will be gone from their system and leave them without much hangover the following morning<
That's exactly the market I was thinking about for Ambien oral spray. It might also be appropriate for travelers. The formulation I'm looking at has a 10-minute onset of action, compared with 30 to 45 minutes for the immediate-release tablet formuation.
While I think there might be a very significant market for the oral spray, but I've been asking around about it and everyone seems to think such a formulation screams "abuse me!"
I don't really get it, but among the fashion crowd in NYC (and probably others) it's considered fun to take an Ambien and stay awake. An oral spray would be better if that's your bag.
That said, I'm not so worried about these issues in the short and intermediate term.
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