Kona Gold Beverage Inc (KGKG)

[Skipjacks]

That isn't the point.

The point is credibility of the CEO

He's earned it with me over the last 6 months by being a straight shooter. So I'm not super worried about a promise being at least 1 day late since I don't believe it means the numbers he eluded to were false. I can give him the benefit of the doubt.

But a new investor who is just looking at the stock this week sees that without having a history of credibility and see a self imposed deadline missed without a public reason why and it can hurt the stock price and chasing that investor away.

The point is you don't make promises then not deliver on them silently.

Either make promises you can absolutely keep, or make a statement about how something went wrong and you'll keep the promise as soon as possible. Credibility is everything. And all the credibility you've banked with investors who've been around for 6-12 months means bubkis to the new investor.