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Thursday, April 18, 2019 12:41:18 AM
Overwatch League has also seen broadcast partnerships around some of its big events, from ESPN to ABC. For Harari, these partnerships are a recognition that some broadcasters see esports as an important part of their future.
“They see that they need to improve their relationship with a young, elusive, coveted demographic. They are ahead of the game and have strong strategies around how to approach esports and they don’t see it as a risk to get involved in esports. They see it as a risk not to get involved in esports,” said Harari.
“Those are the partners we want to be talking to. Because the ones that aren’t thinking that are the ones that are going to be left behind because they are going to lose their entire youth audience.
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