12 Retech: Our Technology Strategy:
Management believes that adoption of our software technology and strategies by physical and online retailers and merchants is the only way for them to combat the threats posed by Amazon and Walmart. Additional threats are posed by Google and Facebook (which also owns Instagram), that together with Amazon dominate the vast majority of online searches. Our technology platform will provide some alternatives to the “Big 4” (“Amazon, Walmart, Google, and Facebook”), as well as being better able to utilize the tools and reach of the Big 4.
Here’s how:
With adoption by major retailers of our 12 Mobile APP, consumers will now be able to shop multiple brands from one platform, get valuable information within the physical stores, fully utilize our interactive 12 Mirrors and 12 AD Screens inside their stores, and share their experiences with others- resulting in building that retailer’s brand. Our engaging software creates experiences for shoppers to get them back into the stores where the retailers can compete much more effectively with the Big 4.
For retailers, our API’s can connect the retailer’s ERP systems and payment processing to our administrative APP on our platform. This allows their sales associates to have all the information at their fingertips that a consumer could want to know like: where the product is made, information about the warranty, what colors it comes in, care instructions, and how many are in stock, as well as price. It also provides suggestions of what else to offer the customers directly at the time of purchase to increase the sales ticket and improve consumer satisfaction. This minimizes training time, allows for less sales people on the sales floor while providing superior customer services (no more waiting on lines at a register). These processes increase revenue and lower costs. Our technology encourages consumers to share information about items they like and purchases they made creating engagement with their extended network and friends.
Our platform, which we market as the 12 Technology Suite, is modular, and allows each retailer to custom tailor which products or services will best engage their consumers creating experiences unique to their stores. Retailers easily manage all aspects of our platform from the 12 Dashboard , which allows them to add products, change offers, and push offers to consumers on the network easily and efficiently.
