NeoMedia Technologies, Inc (NEOM)

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"POS" is the key phrase in that paragraph. That's exactly what the Valley Group will be doing with qode.

Additional Nintendo Wii DD posted by YJ
http://www.nintendo-europe.com/NOE/en/GB/news/article.do?elementId=PiZZDC6hfLfsmweeIriLDWgabTBKRKum

"In-store activity and POS will also follow the same direction as the ad campaign to ensure creative cut-through. Sampling Wii will also be a key element in the overall marketing strategy and brand new bespoke Wii interactive units have been created with over 1,000 of these eye-catching units placed in select stores across the UK before launch, meaning people can easily get to sample Wii, to see and feel it for themselves!"

http://www.neom.com/press_releases/2006/20060612.jsp

NeoMedia Technologies, Inc. (OTC BB: NEOM) an innovator in market-driven technologies, and new co-marketing partner The Valley Group, a leading POP (point-of-purchase) specialist based in the U.K., today announced the launch of iPOS(™) -- interactive point-of-sale -- via the introduction of the patented PaperClick® technology -- delivering direct-to-mobile Web connectivity -- to the world of retail

"The creation of iPOS represents a leap forward in retail advertising and promotions," said Martin Copus, COO of NeoMedia and head of the mobile business unit. "Now PaperClick provides the ability for any piece of POS/POP to link directly to the mobile Internet, with all the multimedia possibilities the Web offers."

"PaperClick represents one click connectivity to unlimited marketing and promotional possibilities, right when the consumer is at the point-of-purchase," said Mr. Copus. "And, PaperClick can make any piece of POS material interactive."

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