Canopy Growth Corp (WEED)

[happyglass]

It is genius. STZ has probably seen the statistics out of Colorado and other states which show that as soon as weed is legal the alcohol sales decline as much as 60%. Weed is not legal across the whole country but cbd from hemp is now that the farm bill has passed. When you are selling the same thing as everyone else, marketing and branding are the only way to get loyalty to your product. Early marketing is the key in any industry. They can not sell THC in their drinks across the country but they can sell CBD. They start with that and as the HIGH test products become available they just add thc concentrate to the mix instead of the cbd. The customers, who have had time to enjoy the beverages in the cbd, health and wellness drinks are more likely to trust a known brand when trying out this new product. First mover advantage goes to Canopy/STZ and as long as their stuff tastes good they will have a loyal following that was built BEFORE it was legal. These guys are playing chess while everyone else is playing hopscotch.